CrowdDoing Health & Wellness —

Nature Counter

Driving healthier habits through positioning nature as a prescription

Summary —

Process₀₅ *

Key Insights —

Research₀₁ *

01
User Research:
Surveys & Interviews

+ Post surveys on social media platforms and conduct interviews with people of different age groups
+ Goal is to gain better insight into people's daily habits, lifestyles, apps currently used, preferences, motivations, time spent in nature, knowledge about health benefits of nature, general interest levels to use nature app etc.

02
Competitor Analysis:
Current Apps on the Market

+ Identify main competitors of our product to better understand the market in which we operate
+ Research competitor apps' structure, features and user experience
+ Identify opportunities through gap analysis

03
Secondary Research:
Scientific Articles

+ Gather and gain better insight into what information to classify, organize and embed into the app
+ Determine requirements for app to be relevant to and used at an institutional level (universities, organizations...)
+ Ensure effectiveness & credibility of content & flow

Analysis —

Define₀₂ *

Synthesis —

Design₀₃ *

Information Architecture

User Flow

Design Development —

Mid-Fidelity Wireframe₀₄ *

UI Style Guide —

Visual Identity₀₅ *

Design —

MVP Highlights₀₆ *